We set up the correct measurement protocol for your business across third-party tools including Google Analytics 360, Adobe Omniture, Oracle and Lotame DMP Solution Stack, Big Query Based Custom Dashboard and Click Stream Logging.
WHAT IS WEB ANALYTICS
Web analytics is the measurement, collection, analysis and reporting of web data for purposes of understanding and optimizing web usage.However, Web analytics is not just a process for measuring web traffic but can be used as a tool for business and market research, and to assess and improve the effectiveness of a website. Web analytics applications can also help companies measure the results of traditional print or broadcast advertising campaigns. It helps one to estimate how traffic to a website changes after the launch of a new advertising campaign. Web analytics provides information about the number of visitors to a website and the number of page views. It helps gauge traffic and popularity trends which is useful for market research.
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Interested to know how we can help you with digital analytics, or need an expert opinion or just want to find out more about what we do, we’d love to hear from you.